Today, I bring you an insightful conversation with Business Growth Specialist and Multicultural Marketing Guru Roberto Orci. We discussed his experiences and perspectives on leveraging AI tools for business growth and their place in the Multicultural marketing space.

In this interview, he sheds light on the practicality and potential drawbacks of AI-powered tools like Hemingway, Midjourney, and our beloved ChatGPT in the marketing space. In addition, he highlights the importance of human expertise in strategizing and developing creative campaigns, especially when brands seek to grow their consumer base and connect with diverse audiences, particularly the Hispanic community.

I hope you enjoy this insightful conversation, and please share your thoughts and questions in the comments below.

The post “AI Marketing with Roberto Orci: The Human Touch in Business Growth” appeared first on DCoded Space.

First things first, It’s super easy to use! You don’t have to be a tech whiz to get started. But here’s the trick: the quality of the text it spits out depends on how good your prompts are. As a researcher and Consumer Insights Specialist, I see it just like how one would conduct a conversation with another person. The quality of questions asked or topics discussed (prompts) will heavily influence the output. The more specific and detailed you are with your prompts, the better the text it generates will be. 

For this article, I thought about giving you some ideas on how to get started, including prompts, so don’t be shy. Click on the link, sign up, get creative with those prompts, and see what this baby can do!

We’ll start with something easy and then move on to more complex (but fun) tasks.

1. Play Games: Ask ChatGPT to play some fun games with you, such as trivia, word games, or even a game of “Would You Rather?” This can be a great way to unwind while still staying engaged with your creative side. I Played 21 Questions, and here is how it went.

2. Have a Conversation: Engage ChatGPT in a conversation on a topic you’re interested in. Ask for jokes and stories, or even chat about the latest trends. The possibilities are endless!

I wanted to know the latest on what consumers look for in automobiles, and this was the response.

3. Create social media posts: Social media is all about creating engaging content that resonates with your audience. ChatGPT can help you come up with new ideas for posts, as well as generate clever captions and hashtags. I took advantage of this and asked to create a post for this article for Linkedin, Facebook, and Instagram. Check them out!

4. Brainstorm new ad campaign ideas: You can input a few keywords related to your brand or product and let the model generate ad campaign ideas for you. For the purpose of this example, I created a fake product: IdeaPop. An eight oz. fizzy drink that can enhance your creativity with only one can. Here are the results

5. [Hack] Ask what prompts are needed for your task: Yes, it’s that simple. If you don’t know where to start or what prompts to use, simply ask. I wanted to know what prompts to use to get a product description, and here is the result.

As a professional working in marketing and advertising, you know the importance of staying ahead of the curve when it comes to new technologies and techniques. My personal belief is that AI will not replace the work we do, but it can certainly speed up the process and enhance it! So stop dreading it, start the road to dominating it, and let me know if you would like more tips that can get you started to decode, play and use AI technologies. 

The post “Decoding the Magic of ChatGPT: 5 Fun and Creative Ways to Get Started” appeared first on DCoded Space.

The Catalyst

Since the rise of the pandemic in 2020, Buy Now and Pay Later Services (BNPL) such as Afterpay, Klarna, Affirm, and Zip started gaining popularity, especially amongst younger consumers who want to buy goods online but don’t have access to traditional credit. These interest-free loans are accessible via a mobile app linked to a bank account and allow consumers to pay for goods in weekly or monthly installments. Afterpay, one of the most popular BPNL services, doubled its sales in 2021, reporting $22.8 billion, a global increase of 102% over the last year.

The Rise

These frictionless and digital-first apps have made Gen Z and Millennials the top markets for BNPL, with 55% of Gen Z, 49% of Millennials, and 31% of Gen X having used a BNPL service in the past year. However, as inflation continues to impact households and the purchase of everyday items becomes difficult, more Americans are now using these services to pay for goods outside their initial purpose. Groceries, gas, trips and even weddings are now being parsed into installments. In fact, a study conducted by C+R in 2021 revealed that 51% of Americans had used BNPL services, and of those, 56% of them prefer to use Buy Now Pay Later Services to traditional credit cards.

A Global Trend

While the growth of BNPL services in the U.S. is growing rapidly, this could turn into a global trend, with countries like India and Australia experiencing a significant growth in sales and adoption.

In India, it is reported that 22% of all consumers have used one of these services, and sales are nearing the $7 billion mark. This success can be mainly attributed to the lack of access to credit for consumers across the country and the rise of e-commerce after the pandemic.

In Australia, the numbers seem to indicate a slower growth than in India or even the U.S., with a YOY increase of 40%, yet it is important to note that Afterpay has provided services to Australians since 2014, and the company continues to expand in the market.

Things To Consider

As the demand for BPNL services continues to grow, Marketers and brands need to consider these service partners as a critical element on their journey to conversion. Apps like Afterpay, Affirm, and Klarna are not only offering frictionless transactions and convenience in the digital space, but they are also providing flexibility for consumers’ wallets.

The post A New Way to Shop: The Rise of Buy Now Pay Later Services appeared first on DCoded Space.