Everything is Culture. Culture is Everything.
Cultural Decoder, Traveler, Foodie, and Observer.
-Sandra Auren
I am a Consumer Insights Specialist and Researcher with over 12 years of marketing and advertising expertise. A seasoned Cultural Decoder, excelling in crafting innovative methodologies to mine data and connect brands with consumers. Dcoded Space is a platform created by my passion for uncovering trends and actionable insights.
WHAT IS DCODED SPACE?
A PLACE TO DECODE
TRENDS
What do trends mean for brands. Is the latest and greatest really going to have an impact on your business?
HUMAN BEHAVIOR
How is our behavior changing with the social, economical and political landscape? How this impacts Consumer and Shopper behaviors?
DATA
Everything is data! But what is the data trying to tell us?
EFFERVECENT THOUGHTS
All great ideas have beging with a bubbling theory.
Press
“Multiculturally Guided Initiatives Can Transcend.”
“Many industries and advertisers have not evolved with Millennials“
“Programs And Series, A Mirror Of Today’s Society”