Welcome to another edition of Dcoded Space’s blog series exploring the use of AI-powered tools in advertising. Because let’s be honest, with the rapid growth of AI tools available in the market, It feels like trying to keep up with a herd of wild horses – no matter how hard you try, they will always run faster than you.
Today, I bring you an insightful conversation with Business Growth Specialist and Multicultural Marketing Guru Roberto Orci. We discussed his experiences and perspectives on leveraging AI tools for business growth and their place in the Multicultural marketing space.
In this interview, he sheds light on the practicality and potential drawbacks of AI-powered tools like Hemingway, Midjourney, and our beloved ChatGPT in the marketing space. In addition, he highlights the importance of human expertise in strategizing and developing creative campaigns, especially when brands seek to grow their consumer base and connect with diverse audiences, particularly the Hispanic community.
I hope you enjoy this insightful conversation, and please share your thoughts and questions in the comments below.
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