Today, I bring you an insightful conversation with Business Growth Specialist and Multicultural Marketing Guru Roberto Orci. We discussed his experiences and perspectives on leveraging AI tools for business growth and their place in the Multicultural marketing space.

In this interview, he sheds light on the practicality and potential drawbacks of AI-powered tools like Hemingway, Midjourney, and our beloved ChatGPT in the marketing space. In addition, he highlights the importance of human expertise in strategizing and developing creative campaigns, especially when brands seek to grow their consumer base and connect with diverse audiences, particularly the Hispanic community.

I hope you enjoy this insightful conversation, and please share your thoughts and questions in the comments below.

The post “AI Marketing with Roberto Orci: The Human Touch in Business Growth” appeared first on DCoded Space.

Unleashing the might of AI tools (beyond our good friend Chat GPT) can revolutionize your profession, supercharge your methods, and—dare we say it?—make your life a little easier. But, as Uncle Ben wisely warned Spiderman, “With great power comes great responsibility.”

Over the next few weeks, I’ll chat with industry experts to uncover their thoughts on these tools and how to wield their power ethically and effectively.

Kicking off this series, I sat down with Dania Aguayo, a Multicultural Strategy Specialist, who shared her insights on how AI tools can support strategists and the potential speed bumps to watch out for.

Watch the interview and let us know your thoughts.

The post “Multicultural Marketing & AI: Are We Doing It Right?” appeared first on DCoded Space.

Just imagine it: the Red Viper of Dorne as your brand ambassador, leaving a trail of smitten fans in his wake…

Suppose you’ve managed to avoid the tidal wave of Pedro Pascal’s charm, talent, and downright likability. In that case, you may be living under a rock. However, the advertising landscape still needs positive and diverse representation in a country practically brimming with diversity. If you’re still scratching your head as to why, it’s time to wake up and smell the cafecito. 

I’m not saying that every brand should have Pedro Pascal as its ambassador (although I wouldn’t complain if that happened.) The real message here is that up-and-coming Hispanic celebrities are often overlooked because they don’t meet E-Score standards, have millions of followers on social media, or simply because not enough people at the company have heard of them. And yes, I am speaking from experience, as I have always been a Pedro stan!

Now, you may be thinking, “But how do I find my own Pedro Pascal?” And that’s a fair question. The answer is simple: Lean into your Multicultural Specialist to bring you options whose talent and charisma transcend cultural boundaries. Finding talent with the potential to grow your brand’s appeal and footprint is a skill that takes practice, but hey, no one said marketing was easy.

Have any thoughts, comments, or questions? Leave them below or send me a message. I’m always happy to chat!

The post “Pedro Pascal: From up-and-coming Hispanic Actor to Internet Zaddy!” appeared first on DCoded Space.

Let me introduce you to your new BFF: Slides AI

This amazing platform leverages AI to crank out top-notch, customizable slides in record time that will allow you to focus on the amazing content you need to deliver and not dwell on the format.

Speaking of time, I know it’s precious – which is why I’ve put together a quick tutorial on how to get started with Slides AI on Google Slides. Just download the Chrome extension from the Google Workspace Marketplace, and you’ll be ready to roll.

Check out the tutorial, give it a try, and see for yourself how Slides AI can transform your presentations in no time. And, of course, if you have any questions or comments, hit me up – I’m always happy to chat!

The post “Slide into Success: From Zero to Presentation Hero in Record Time with Slides AI” appeared first on DCoded Space.

First things first, It’s super easy to use! You don’t have to be a tech whiz to get started. But here’s the trick: the quality of the text it spits out depends on how good your prompts are. As a researcher and Consumer Insights Specialist, I see it just like how one would conduct a conversation with another person. The quality of questions asked or topics discussed (prompts) will heavily influence the output. The more specific and detailed you are with your prompts, the better the text it generates will be. 

For this article, I thought about giving you some ideas on how to get started, including prompts, so don’t be shy. Click on the link, sign up, get creative with those prompts, and see what this baby can do!

We’ll start with something easy and then move on to more complex (but fun) tasks.

1. Play Games: Ask ChatGPT to play some fun games with you, such as trivia, word games, or even a game of “Would You Rather?” This can be a great way to unwind while still staying engaged with your creative side. I Played 21 Questions, and here is how it went.

2. Have a Conversation: Engage ChatGPT in a conversation on a topic you’re interested in. Ask for jokes and stories, or even chat about the latest trends. The possibilities are endless!

I wanted to know the latest on what consumers look for in automobiles, and this was the response.

3. Create social media posts: Social media is all about creating engaging content that resonates with your audience. ChatGPT can help you come up with new ideas for posts, as well as generate clever captions and hashtags. I took advantage of this and asked to create a post for this article for Linkedin, Facebook, and Instagram. Check them out!

4. Brainstorm new ad campaign ideas: You can input a few keywords related to your brand or product and let the model generate ad campaign ideas for you. For the purpose of this example, I created a fake product: IdeaPop. An eight oz. fizzy drink that can enhance your creativity with only one can. Here are the results

5. [Hack] Ask what prompts are needed for your task: Yes, it’s that simple. If you don’t know where to start or what prompts to use, simply ask. I wanted to know what prompts to use to get a product description, and here is the result.

As a professional working in marketing and advertising, you know the importance of staying ahead of the curve when it comes to new technologies and techniques. My personal belief is that AI will not replace the work we do, but it can certainly speed up the process and enhance it! So stop dreading it, start the road to dominating it, and let me know if you would like more tips that can get you started to decode, play and use AI technologies. 

The post “Decoding the Magic of ChatGPT: 5 Fun and Creative Ways to Get Started” appeared first on DCoded Space.

There’s no denying that I’ve always prioritized traveling above most other experiences. For decades, I’ve been hopping from one city to another, always eager to explore different cultures, try out new cuisines, and seek out new adventures. And the best part? They not only fulfill my desire for discovery and exploration, but they also benefit my work in many ways!

In my many travels, I have been fortunate enough to visit some incredible cities, each with its own unique flair. From the fast-paced, high-tech metropolis of Tokyo, to the timeless blend of ancient and modern in Athens, and the bustling innovation hub of Tel Aviv, I have experienced some of the world’s most dynamic and exciting cities.

As a consumer insights specialist, I’m always on the lookout for fresh trends and behaviors that can enrich my work. While I could easily spend my days glued to my laptop, scouring social media and crunching data, nothing compares to the eye-opening experience of immersing yourself in a new culture and seeing firsthand how different societies interact with products, their approach to technology and how they integrate it into their daily lives. Trust me; it’s a mind-blowing revelation every time!

Traveling has not only allowed me to catch a fresh breath of air when I feel burnt out, but It has also given me the opportunity to attend industry events, meet with thought leaders and innovators, and expand my professional network with people from all over the world. It’s like expanding your LinkedIn connections but in real life! And let’s not forget the amazing stories I get to hear and share with others.

But beyond the professional benefits, I find traveling a life-changing experience that broadens your horizons, encourages you to question your assumptions, and inspires you to see yourself, your family, and the world in new and exciting ways!

The post <strong>“From Tokyo to Tel Aviv: The Importance of Traveling the World as a Curious Consumer Insights Specialist</strong>“ appeared first on DCoded Space.