“Multicultural Marketing & AI: Are We Doing It Right?”

Oh, the familiar buzzwords ‘innovation’ and ‘disruption’ still echo through the halls of the hybrid office environment and Microsoft Teams calls. But now, a tiny powerhouse enters the ring, and it goes by the name of ‘AI.’

Unleashing the might of AI tools (beyond our good friend Chat GPT) can revolutionize your profession, supercharge your methods, and—dare we say it?—make your life a little easier. But, as Uncle Ben wisely warned Spiderman, “With great power comes great responsibility.”

Over the next few weeks, I’ll chat with industry experts to uncover their thoughts on these tools and how to wield their power ethically and effectively.

Kicking off this series, I sat down with Dania Aguayo, a Multicultural Strategy Specialist, who shared her insights on how AI tools can support strategists and the potential speed bumps to watch out for.

Watch the interview and let us know your thoughts.

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